Serene 

— Graphic turned

User Experience Designer

I'm curious about the whys and hows of the designs I interact with, applying my learning to craft strategies.

I had three years in graphic design, providing visual solutions for multinational and local brands with concepts and art direction. Naturally finding myself as a strategist, I adapted my problem-solving skills to analyse user pain points and implement suitable approaches to move forward. Discussing and developing these ideas with fellow troopers is where I thrive. I also enjoy applying my knack in visual design to push compelling experiences into fruition.

Experience

General Assembly | Student & Teaching Assistant

User Experience Design Immersive Programme
Applied UX/UI design and research, visual design and more to test and prototype apps, sites and services across five projects in ten weeks. One of which involved liaising with clients to conduct user research and to conceptualise a mobile application from the ground up. Was offered a teaching assistant role upon graduation to guide the next batch of students.

OCT 2019 - MAR 2020, SINGAPORE

fFurious | Graphic Designer

Conceptualised and art directed for multinational and local brands including Micron Technology, The Singapore Centre for Social Enterprise (raiSE) and more. Portfolio ranged from indie album covers and art installations, to the branding of corporates and festivals. Art directed and illustrated the Singlish Beer series for Archipelago Brewery, which won Gold in the Singapore Creative Awards 2018.

FEB 2017 - JUL 2019, SINGAPORE

O.OO Design & Risograph ROOM | Design Intern

Followed an interest in the design scene in Taipei to secure an internship with the award-winning design studio. Managed the print production of client work. Assisted in the set up of an installation at Taiwan’s first design library. Contributed to the concept and art direction of concert merchandise for Taiwanese Singer, Hebe Tien. Crafted marketing materials to promote the studio’s products.

OCT 2016 - DEC 2016, TAIPEI

Education

The Glasgow School of Art

Bachelor of Arts With Honours in Communication Design
First Class Honours, Singapore Institute of Technology Scholarship
Co-Coordinated The Art Sale, The WIP Show, and Degree Show 2016

2014 - 2016

Singapore Polytechnic Design School

Diploma in Visual Communication & Media Design
Gold Medal, Singapore Polytechnic Scholarship
Director’s Honours List Academic Year One, Two & Three

2011 - 2014

Recognitions
Singapore Creative Awards

Graphic Design Category
Gold, 2018

The competition awards designs
infused with Singapore culture

The Crowbar Awards

Design Category
Bronze, 2014

The leading award show
for emerging creatives from
local design institutions

Skills
UX Methods

Strategy
Research
UI Design
Prototyping
Usability Testing

Visual Methods

Art Direction
Conceptualisation
Branding
Illustration
Photo Editing

Tools

Figma
Illustrator
Photoshop
InDesign
G Suite